Commerce platform for jewellers
Build the jewellery store
your customers remember
The commerce platform built for how jewellers really price, build, and sell. Priced to the gram, on live rates, every time.
Sell everywhere your customers shop. Online, in store, and on WhatsApp.
Built in, not bolted on
Everything jewellery needs, already inside
The platform problem
Generic platforms can't price a gram of gold
Most jewellery brands online run on tools built for t-shirts and electronics. The workarounds pile up, and the cracks show where it matters most: price.
Gold prices updated by hand
Rates move every day, sometimes twice. When you update them one product at a time, you are either always behind the market or quietly losing margin.
Making charges hidden in the description
Generic platforms have nowhere to put making charges, so they get buried in a paragraph or baked into a flat price. Customers cannot see what they pay for.
Ring builders that ignore the real price
Bolt-on builders let a customer pair a setting with a stone, then quote a number with no link to live metal rates or per-carat pricing. The figure on screen is a guess.
Inventory built for SKUs, not stones
A certified one-carat diamond is not a stock unit you reorder. Tools made for fixed products cannot hold 4Cs grading, shapes or per-carat bands, so your finest goods get flattened.
Diamonds priced from a spreadsheet
Carat bands, clarity, shape and cut all move the price, and a side spreadsheet cannot keep up with your storefront. The prices customers see drift from the prices you quote.
None of this is a plugin problem. It is a foundation problem.
JewelleryOS is built on jewellery pricing from the ground up, so the maths is right before a customer ever sees it.
One platform
One platform, priced for jewellery
Every jewellery-critical feature works together: live rates, per-carat pricing, a real ring builder, and itemised totals.
Prices that follow the metal, the stone, and the making charge
Change a rate once and every affected product recomputes on its own. Gold by the gram, diamonds per carat band, making charges and hallmarking, all in one engine.
The opportunity
India is going digital, and jewellery is next
- #2
- jewellery market globally
- <8%
- of jewellery retail happens online in India
- 5-7 days
- from sign-up to a live store
What's built in
Everything you need to sell jewellery
Dynamic pricing, live metal rates, 5-axis variants, a diamond and gemstone catalogue, invoices, orders, and content, all working as one.
Dynamic pricing engine
Price is built from metal grams times the purity rate, stones priced per carat band, making charges, hallmarking and other charges. Change any rate and affected products recompute on their own.
Ring builder
Customers pair a setting with a live diamond and watch the price update in real time. Sessions are resumable.
Diamond & gemstone catalogue
Hold your loose stones the way the trade grades them, with 4Cs, shapes and per-carat price bands.
5-axis variant selector
Metal type, metal colour, purity, diamond clarity and gemstone colour in one selector. Images swap and the price updates for every combination, and each one is deep-linkable.
Price transparency
Show customers exactly how a price is built: gold, diamond, making charge, hallmarking and total.
Order management
Track every order from placement to delivery, with invoices and documents kept in one place.
Content, blog & SEO
Run your pages, write your stories and stay findable in search, all from one place.
Multi-brand ready
Run several storefronts from one place. Separate brands, shared control.
Price transparency
Show customers exactly what they're paying for
Every price shows its working: the gold, the diamond, the making charge, the hallmarking, and the total, line by line. When a buyer understands the number, it stops being something to negotiate down and starts being something to trust.
The same breakdown that builds the price is the breakdown the customer sees. One source, no surprises.
Solitaire ring
18K Yellow Gold
₹55,190
Let customers build the ring, live
They choose a setting, pair it with a real certified diamond, and see the price settle in real time. Sessions save as they go, so a shopper can step away and pick up where they left off. The number on screen is the number you would quote at the counter.
Choose a path
Start with a setting you love, or start with the diamond. The builder works both ways.
Pick the stone
Browse live diamonds by carat, cut, clarity and shape, and see the price move as you choose.
Review and order
See the full itemised price, confirm the details, and place the order with everything documented.
Made for India
Built for how India buys jewellery
India is the world's second-largest jewellery market, yet under 8% of its retail is online. The things Indian jewellers need are core here, not add-ons.
INR to the paisa
Prices are calculated and shown in rupees down to the paisa, so the total is exact, not rounded.
Making charges, first-class
Charge per gram or as a percentage of metal, set per product or across the board. It is part of the pricing engine, not an afterthought.
Hallmarking built in
Hallmarking charges sit in the price build and on the invoice, where customers and auditors expect them.
Razorpay payments
Take payments through the gateway your customers already use and trust.
WhatsApp & SMS OTP
Customers sign in the way they already log in to everything else, with a one-time code on their phone.
GST-ready invoicing
GST is applied correctly, 3% on gold and 18% on making, and every invoice is ready for the books.
The honest comparison
What a platform looks like when jewellers build it
Generic platforms have the storefront but not the jewellery. Legacy systems have the jewellery but not the storefront. JewelleryOS is the only one with both.
Generic platforms
Shopify, Woo + plugins
Legacy ERP / POS
offline-first systems
JewelleryOS
built for the trade
Comparison reflects native, out-of-the-box capabilities. “Limited” means partial or add-on support.
Go live fast
Live in about a week
A working jewellery storefront in about 5 to 7 days. Here is how the week goes.
- 01Day 1
Setup
We set up your storefront, your brand and your pricing rules: purity rates, making charges and the rest.
- 02Days 2 to 3
Catalogue
Your products, settings and stones go in, with variants, grading and per-carat bands matched to how you sell.
- 03Days 4 to 5
Fit and finish
Pages, content and payments come together, and we check pricing on real products against your own numbers.
- 04Days 6 to 7
Go live
Final review, then your store opens for business, taking real orders with real prices.
Optional extras
Add more when you're ready
The platform stands on its own. When you want to go further, these plug straight in.
See your jewellery priced, built, and sold the right way
Book a demo and we will walk through your products, your rates and your store, then have you live in about 5 to 7 days.